- Beat
- One chunk of a reel, usually 4 to 10 seconds, with its own camera shot, banner and spoken line.
- Banner
- The big ALL CAPS text on screen for one beat. The hook banner always carries the number.
- SCREEN and FACE
- The only two camera values. SCREEN is a real page filmed with your finger on the number. FACE is you talking to the phone.
- Proof page
- The real post, repo or profile you film in beat 1, cropped at the top so only the content shows, with your finger on the number.
- Hook
- The first four seconds. In this format it starts with Someone and lands a number in the same breath.
- Keyword
- The one word in caps that people comment (AUDIT, REPOS). ManyChat watches for it and sends the DM.
- Comment-to-DM
- An automation that sends one private message to anyone who comments a keyword on your post. Allowed by Meta when it runs through an approved tool like ManyChat.
- Private reply
- Meta's name for that one automated DM. One per comment, within 7 days of the comment.
- 24 hour window
- After a person messages you or taps a button, you have 24 hours to send automated replies. Before that, you get only the one private reply.
- Active contact
- ManyChat's billing unit since March 2026: a person who sends or receives a message through ManyChat in a month.
- Safe zone
- The part of a 1080 by 1920 reel frame not covered by Instagram's handle, caption and buttons: roughly 270 pixels in from the top, 670 from the bottom, 230 from the right.
- Trial reel
- A reel shown to non-followers only, turned on with the Trial toggle when posting. Lets you test a second hook without touching your grid.
- Carousel
- A post with 2 to 20 swipeable slides, best at 1080 by 1350. The format people save.
- Material connection
- The FTC's term for any money, free product or relationship with a brand you mention. If you have one, you say so, with the endorsement.
- Paid partnership label
- Instagram's built-in tag that shows Paid partnership under your handle. Required by Meta when a brand gave you value for the post.